Talking Loud

Ask Arie - PR Pink Slips (@LeiraPR_CEO)

Tue, 28 Feb 2012 03:05:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Is social media replacing the celebrity publicist? - JB

Of course not, on the contrary! Publicists are excited about
the opportunities social media outlets such as Facebook,
twitter, instagram and tumbler offer to their clients. Social
media has become such a powerful tool that Publicists and
apprentices alike are finding creative ways to acclimate such
sites into PR campaigns. We encourage clients to be more
active on them. We urge them to promote new projects,
events, and increase awareness on anything that raises positive
attention for the client's benefit.

A Great example of when social media goes right is Kanye
West's tweets announcing the launch of his design company.
With a couple of keys on his smart-phone West had the web
abuzz. He notified millions of like-minded people of the speculated
groundbreaking, available job positions, his aspirations for the
company, the premise behind it and much more. Although he
made theofficial announcement before his PR rep could, this does
not take away or undermine their duties one bit. Publicists notify
the media via an official press release or statement and the media
notifies the public. These steps before social media were and in some
cases still are very time consuming, taking attention away from more
important duties. However, now celebrities are able to spread the word
and get the ball rolling within seconds.

There are also examples of when Kanye needed the support of his PR
team with his many "What the hell was he thinking" moments. Celebrities
for the most part know what not to say in public forums. The reality is
they are human. Their expertise consists of their particular talent(s)
and not necessarily how to maintain their direct relationships with
the public and the public's interest in their personal lives. The same
social media outlets used to share great news are also used to issue
apologies and thanks to the warp speed of cyber space these apologies
normally come before their PR rep can issue an official statement on
their behalf. This is actually perceived as more "sincere". Let's be
honest who actually takes an apology from an unknown person
behind the curtain seriously? Most statements issued on behalf of
someone are perceived as very detached and disingenuous. Social
media is removing this cold element and although this alone will
raise the question, "If celebs can now directly apologize on their own,
why do they need Publicists?"

Answer, social media will never replace the human element and
physical work that goes into maintaining the lucrative brands developed
around celebrities. Social media is praised for its fast delivery and
ability to connect the entire world with one press of the "Enter" key.
It displays the exact reasons why more then ever publicists are needed
to maintain the overall stability of quality information that upholds the
public's interest in the clients.

Do you have something you'd like to know? Send me an
email: contactsaidarie[@]gmail[dot]com and on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - PR v. BOOKING AGENT

Wed, 14 Sep 2011 22:54:22 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, Is it my publicist's job to book me for shows? ____@hotmail.com

Ummm NO! [Laughing] if publicists wanted to book people for non-promotional
performances and manage their entire careers, we would be managers....

Although lines can become blurred depending on how hands on your public relations
rep may be, normally publicist have nothing to do with getting you booked for concerts,
music collaborations and other back office business, these are the responsibilities of
your manager.

A publicist's duties vary from client to client but typical representation may include
but not limited to:

Get positive press coverage for his/her client
Pitch and handle all interview requests
Organize press tours
Network with journalists and bloggers
Event RSVP
Build awareness of talent via print, radio and online social sites

*These are just a few of many general responsibilities

If done the right way in conjunction with a well-organized marketing campaign
along with client/ management participation you should gain that much needed
exposure making it easier for your MANAGER to book you for shows etc. There's
no one thing or person that works better then another when it comes to building
a successful career in entertainment. Everyone must do their part.

Good Luck!

Do you have something you'd like to know? Send me an
email: contactsaidarie[@]gmail[dot]com and on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - Taken out of context- what do i do?

Wed, 17 Aug 2011 22:26:36 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Q: Ari,

I was interviewed for a local music mag and some of my words were
distorted and weren't completely accurate to what I expressed.
What should I do? - F1

A: [Laughing] This isn't that uncommon in entertainment journalism.
One important fact to remember is 99.9% of all publications both
free and paid subscriptions have a bottom line and that is the dollar sign.

Why you ask? The higher the readership publications have the
more companies will want to advertise in them; bringing more revenue.
Cha ching!!!

What attracts people/readers? Drama and excitement so if facts for a
general interview aren't exciting enough the editor or writer might take
the liberty of "spicing" it up a bit. And it's all legal as long as it's kept as
open speculation and not slandering someone's character.

My advice's, if you're not happy with the article/write-up contact the writer
and inquire why the edits were made, and they may have a worthy
answer for you and of course you always have the option of contacting
the editor as well.

But, take heed and think. Was the article actually harmful to you?
If not and you're just not happy because your words weren't posted
verbatim, I would just let it slide and appreciate the free exposure.
They could have easily scrapped the entire piece.

You don't want to start burning unnecessary bridges over minor details.

Good Luck!

Do you have something you'd like to know? Send me an email:
contactsaidarie[@]gmail[dot]com and follow me on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - Booking shows

Fri, 12 Aug 2011 22:56:08 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Question: I saw what you were talking about on a website. I want to ask if
you have any suggestions on good spots to book shows paid and unpaid for
an artist I'm working with? - GMoney

Answer: [Laughing] if there was a list of just that, wouldn't all of our jobs be
that much easier?.... I suggest starting local and connect with establishments
catering to the artist genre you represent and see if they host reputable showcases,
open mics, concerts etc. that your client can participate in. Performing at these types
of events will help build a physical buzz and brand development while putting you in
the company of like-minded people to network with.

It's also good to look into regional and national music conferences that offer
opportunities for indie talent to perform. Some of the larger more established
conferences offer infinite opportunities for emerging artists. Google & due
diligence will provide you with these events.

Regardless whatever avenue you choose booking shows for emerging indie
talent is a full time job that takes the ability to properly network with the right
people. If all else fails look into retaining a reputable booking agent.

Good Luck!

Do you have something you'd like to know? Send me an email:
contactsaidarie[@]gmail[dot]com and follow me on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - Quality into Currency

Thu, 14 Jul 2011 20:08:50 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, Is there a way to turn a profit with "free" projects? - S.M.

A: Short and sweet.... Yes, absolutely, especially in this day and age.
The internet has created so many different ways to achieve profit from free
projects, events etc.

First and foremost you must establish a fan-base or give possible supporters
access to projects via an interactive, easily navigate-able website or blog, and
use social media ( i.e. Twitter, Facebook and Myspace) etc. to your advantage.
People like supporting what they have a connection with.

Once there's consistent traffic to those sites and a solidified following all you
have to do is provide a project that can be branded or is marketable. This means
creating QUALITY......

Next jump-start a campaign which entails giving something away for free that
people will be interested in. If satisfied 9 times out of 10 they will purchase other
things you put out and increase public awareness, CD, digital album and concert
ticket revenue. Cha Ching!!!
Good Luck!

Do you have something you'd like to know? Send me an email:
contactsaidarie[@]gmail.com and follow me on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - Keeping spam in a can..not in your email

Sat, 25 Jun 2011 20:01:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Ayo Arie, I've been sending people my music through email and been receiving
mad responses asking me to remove contacts and s%#t from my list. What
should I do? - Amhir

My question for you: Are you spamming people? [Laughing] Please keep in mind,
if each person you "share" your music with, didn't voluntarily give you their email
then YES you are spamming them and should remove them from your mailing list(s).

I'm not sure you fall into these categories, however in this industry there are two
main ways people get the email addresses of those who they don't personally know:
ONE: From some idiot who contacted them and a million other people without
knowing proper email etiquette aka "BCC" and TWO: They are gifted with the
alpha and omega of email lists of both industry insiders and pop culture civilians
via a good "industry" friend who slips it to them with a note that says "you didn't
get this from me!".

If this is how you've been able to contact thousands of people, then STOP IT! You don't
want you or your music to be looked at as spam.

My advice..... The best way to share your music with those who actually give a crap
is to get creative when you have people's attention. Pass around an email sign-up
sheet during your live performances and events. Those people in attendance OBVIOUSLY
have interest in you [Laughing] OR set it up where in order for people to be able to
download your next great piece of musical work for FREE, they must first sign up for
your mailing list. (This may also entail you having fans, but I'm sure you're already
working on this process) [Laughing]

So with those two suggestions, take a moment and clean up your current email
lists and get started on finding ways to properly collect the contacts of others.

Good luck!

Do you have something you'd like to know? Send me an email:
contactsaidarie[@]gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo

Ask Arie - Getting my music on TV

Fri, 10 Jun 2011 20:10:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Peace Ari, I hear a lot of indie music on reality T.V.

shows. I don't have a publicist, but want to submit my music.

How should I do this? - Miller

Isn't reality TV amazing and mind numb-ingly addictive

all at the same time [laughing].

Anyways, there are a few things to remember when submitting.

For starters find out who the music supervisor is for the

program you are interested in and if they accept unsolicited

material. Many studios and large production companies don't.

Once the submission guidelines have been established,

continue with your due diligence and make sure you're

targeting the right show for your style of music, its

demographic etc. You don't want to send Disney a track

that's perfect for the next generation of "Menace to

Society" [laughing].

It's also important to remember, just like other

media, these music supervisors receive hundreds of

packets a week so you want to keep your submissions organized,

direct and to the point. In this case I'd suggest submitting

all your material via old fashion snail mail with your

music on a CD accompanied by an organized (easy

to read) track list and all artist information. Labeling each

track is very important.

After submitting everything it's always good (and deemed

appropriate) to confirm receipt of material. I'd

suggest via email. Don't call or stalk [laughing].

Once you know your material has been received, go about

your life. In television once you're in their system if

they want or need your music, they'll pull it and notify you.

There are never any guarantees that your music will get

picked and placed, but submitting your material definitely

increases your chances.

Also REMEMBER: Clearance problems are always an issue

(i.e. rights to music, actual ownership etc.) Make

the publishing and master info as noticeable as possible,

especially if you control both.

Good luck!

Do you have something you'd like to know? Send me an

email: contactsaidarie[@]gmail.com and follow me on twitter

at: www.twitter.com/leirapr_ceo

Ask Arie - Magazine Coverage

Tue, 31 May 2011 21:09:03 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

As an indie artist I stay up on my monthly music magazines. Occasionally, there
are stories and interviews in them that I know I would've been perfect for. Is there a
way to know what magazines are going to cover before they hit the news stand?
- ___@yahoo.com

Ab-so-freaking-lutely! All organized media outlets have Editorial and Production calendars
that provide a list of the major stories their publication will cover that year, by month
and the publication's "Issue", "Copy" and "Sale" aka newsstand dates.

I know all this stuff sounds like it may be "top secret" [laughing] but, you'd be surprised
what useful info's on your favorite media websites; besides the latest gossip.

98% of magazines have this information available online under the section labeled Media
Kit and for those very few that don't should be able to provide you with the same info via
email or good old fashion "snail mail" upon request.

Anyways, once you've located or received this information, contact the publication to
find out who's the editor and/or journalist covering the piece that peaks your interest.
Once you know who to contact it's very important to find out their personal deadlines
and submission guidelines, especially due to the fact many big stories and interviews are
worked on or completed as much as three months before the posted dates on the
Editorial and Production calendars. You don't want to miss your window. So contact the
right people a.s.a.p.!

[Side bar: It may also be a good idea to do your due diligence on the journalist] This extra
step will familiarize you with their writing style and personality.

Normally, most editors and journalists encourage the creative input of those who take
the time to contact them with valid, useful and entertaining information. So good luck
and remember there are never any guarantees, but there's always the possibility of
making great connections.

Do you have something you'd like to know? I'm here every week answering your questions.
Send me an email: contactsaidarie[@]gmail.com and follow me on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - The Express Press Release

Thu, 12 May 2011 20:09:41 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

How do I go about putting together a press release/press blast for a song
for an artist I represent? - Justin W.

Despite what most think press releases are quite simple to draft. Especially if
you stick to one important rule "Keep it simple!"

Seriously, especially when it comes to announcing the release of an artist's new
song, event, and things of that nature. Now, you say "Gee Arie, why must I keep
it simple and as direct as possible?"

Fact, your press release is one of millions sent to various media outlets and daily
news wires. You ONLY have 15 seconds if that to convince editors and program
directors why they should cover, interview or attend what your press release is
announcing. Don't lose their attention trying to sound overly professional and
wordy with nonsense no one cares about. Cause, please believe, you will get
passed over to the trash w/in the first 3.5 seconds if your point doesn't appear
to be in the next sentence. Think I'm lying??... Try the wordy game and keep
me posted on your results. [Laughing]

Press releases are nothing more than the 5 "W's" and 1"H" (depending on the topic):
Who, What, When, Where, Why and the occasional How. [Takes you back to grade
school right? Go figure.] Hell some press releases are literally in the format of:

FOR IMMEDIATE RELEASE

Contact Info (Blah, Blah, Blah)

Title

(Sub title)

WHO:

WHAT:

WHEN:

WHERE

WHY:

HOW:

###

(Indicates end of release)

While other releases are in the invisible format, without listing each "W" factor.
You may use whatever format floats your boat. Below are a few links to some very
useful sites with FREE press release templates. Also, a great resource is Google. By
Google-ing press releases similar to what you're trying to draft, you'll have a better
idea of how such releases should look.

http://www.publicityinsider.com/release.asp

http://www.suite101.com/content/press-release-template-a12386

http://www.marketingsource.com/pressrelease/releaseformat/

http://www.onehourmarketing.com/public/department56.cfm

http://www.free-press-release-center.info/sample-press-release.html

Good luck!

Do you have something you'd like to know? I'm here every week answering your questions.
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo

Ask Arie - Marketing vs. Public Relations

Wed, 27 Apr 2011 04:05:48 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, I'm about to release a national project. My budget is low. Is it
better to spend money on marketing or public relations? - Stevie

Although there is a fine line between the two. Before I can answer your question
I will need you to answer mine....

Do you have an established-self-sustaining fan base? Think about it and answer
honestly [laughing], take your time, [Jeopardy music plays in background] like
Katt Williams "Don't worry I'll wait"...

Okay, time's up! If the answer is NO (and yes, "no" includes only being known
in your hometown, immediate family, friends, city and state) then I'd suggest
starting with marketing. Why you ask? Marketing aka "pay for post" is guaranteed
placement of your posters, album cover and other promotional art in key places
(i.e. magazines, blogs, music sites, night clubs etc.) Placement in these prime
locations make impressions of your brand in the subconscious minds of those
who come in contact. This is very important!

Also, don't forget to utilize free marketing by submitting your new music and videos
to sites, independent/college radio, and DJs for rotation and placement [consideration].
These basic and inexpensive steps give the public a chance to hear your music, possibly
leading to new fans, and additional interest in you. Hence the power of marketing.

Now, if you've already established a brand and reliable fan base, invest in public relations
and notify your existing fans and familiar media of your new projects, tour dates, in
addition to conducting interviews. These fundamental steps may possibly catch the
attention of those whom have seen your brand previously and now want to know more
about you.

No matter what you decide, proper marketing and public relations is almost as
important as the music you create.

Oh yeah and a fact to remember:

Avoid interviews and reviews for pay. When people know you cut checks for coverage
they're less likely to believe the good press given. Of course the media outlet gives you
feature interviews [when no one knows who you are] or five stars your latest album....
YOU PAID THEM TO!

Good luck!

Do you have a question for me or something you'd like to know? I'm here every week
answering your emails on industry how-to's and important Do's and Don'ts. Send me
an email: contactsaidarie[at]gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo

Ask Arie - Using twitter to promote your music

Fri, 15 Apr 2011 04:10:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, is twitter an effective way to promote my music? -No name

Yes and no depending on the technique and timing. [laughing] No don't worry
there is no science to twitter promotion. However, the biggest complaint I hear
from twits, twitheads, twiggas, twithearts and what-evers is in reference to the
numerous links received from artists they don't know. It's a fact people don't like
being told by total strangers to click on random links and pressured to become a
co-defendant in the retweet spam train.

Reality check!!!! People know when they're randomly picked for "promo" based on
the other "@" contacts bunched together. From personal experience I'm flattered to
see my name next to @iamdiddy, @eonline, @unclerush and @barackobama. However,
I don't know them..... and I'm sure as hell they don't know the person who chose to place
us together in some dilapidated twitter blast. In doing this, artists are basically shooting blind,
how productive is that? If you don't take what you do serious, why would anyone else???

So, although twitter is very convenient, like anything else it's important and most effective to
do your due diligence a.k.a. homework and know exactly who you're sending your music to.
You wouldn't send your hip hop track to a rock station [that would be pointless], twitter is the
same way.

My advice, get to know who your fans and followers are and start with them. By working
within your ACTUAL network, you're sharing with people who have interest in you.

Also, FYI for your mental Rolodex there are programs that can be linked with your social
networks to send out prearranged material for distribution to YOUR followers in an organized
and timely manner. Helping to avoid leaving every-one's time line looking like your personal
promo page and leading to you being blocked or unfollowed.

Good luck!

Do you have a question for me or something you'd like to know? I'm here every week
answering your emails on industry how-to's and important Do's and Don'ts. Send me
an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo.

Ask Arie - Submitting physical material in a digital world

Thu, 31 Mar 2011 23:22:30 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, I feel like my music is getting buried
in the virtual piles of emails submitted to
music editors. Is it still acceptable to submit
hard materials such as CDs, and physical press
kits?- f.c.

In one word YES!!!!.... However, with 90something
percent of popular media being independent and some
even being run out of America's dorm rooms and in
the basements of some very understanding parents
[laughing] it may be difficult to locate a physical
mailing address to submit your material(s) to.

Yes, I said it! Despite the flash and popularity, there's
a good chance your favorite music/video site is maintained
in the comfort of someones home. At least until they get
their numbers up and sold to a larger commercial multimedia
conglomerate [laughing]... Nothing like the entrepreneurial
spirit- Anyways, I digress.

For those publications that publicly list their mailing address
or P.O. Box, definitely submit your QUALITY music and non-spam
promos. Heck, some even though not widely publicized... prefer
it and I think you may have a better chance of getting your
music heard as long as it's not on cassette [wink].

Who knows you may also grab some extra consideration points,
cause it takes more effort to package and pay for postage then
it does to click a button. There's almost something slightly
humbling about receiving an artists CD in the mail; ask any
editor that's normally bombarded by a virtual sea of spam.

What say you music editors? Let me know.

Good luck!

Do you have a question for me or something you'd like
to know? I'm here every week answering your emails on
industry how-to's and important Do's and Don'ts. Send
me an email: contactsaidarie@gmail.com and follow me
on twitter at: www.twitter.com/leirapr_ceo

Ask Arie - Lawyers & contracts

Thu, 24 Mar 2011 09:50:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Dear Arie,

I'm an indie artist and my buzz is getting good where different contracts
and stuff are being presented to me. I Would like to know if you think it's
important to have a lawyer review my contracts when I work with producers
and labels?

As we all know the music industry has a stigma of being very shady and cut throat.
Heck sometimes I feel people need contracts just to ensure they walk back out of
meetings [laughing]. The reality is as more and more independent artists promote and
manage their own careers on shoe string budgets, having the money to hire proper legal
representation isn't always at the top of the list.

If you are unable to retain/hire a private music/entertainment attorney, I definitely
recommend locating a reputable pre-paid legal program in your city or town and having
them review any documents that could legally make, break or bank your career.

The majority of pre-paid legal programs offer a wide range of services, from reviewing
the first 10 pages of any contract for free to going to court with or for you. That's a win
win if you're working on something with a contract only 8 1/2 pages long and can't make
a court date because you're on tour [laughing].

Also, something to remember, most programs only charge a flat monthly membership fee
between $18- $35 or more a month depending on what you need. What are the perks of
these legal programs?

1) You always have a reputable attorney when you need one.

2) With membership you get certain services [that normally cost an arm and a leg] for 'free'

3) It's cheaper to pay a small monthly fee as you would insurance, instead of waiting until
something goes wrong and having to dish out a huge retainer to protect your interests and
possible livelihood.

It would stink to be contracted to some BS label for life or not get your points on a song that
goes platinum, because you didn't cover you 'ass'-ets.

At the end of the day no one is going to look out for your interests like you. So when the ball
starts rolling in your career where it actually counts to have representation. GET IT.

Good luck!

Do you have a question for me or something you'd like to know? I'm here every
week answering your emails on industry how-to's and important Do's and Don'ts.
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo

Ask Arie - The aspiring actress

Sat, 19 Mar 2011 00:35:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.

This week's question:

Arie, I'm an aspiring actress and I notice the attention a lot of women similar to
me receive for sharing their experiences and photos of them with celebrities. I've
been fortunate to have my own experiences etc. Do you think I would benefit for
coming out and sharing that info with the public to further my career?- Vixxenesk

Are you kidding?? Chatty women with celebrity stories come a dime a dozen. Really think
about it and ask yourself, what makes your story different from the next chick looking to
come up?
and who the hell would care?

The reality is unless you can prove you're having some married "A" list celebrity's kid and
moving into his family home to live like a polygamist, and Barack and Michelle are leaving
the White House to become your personal nannies.... NO ONE CARES!!! Reality TV and
everyone sharing the most personal details of their lives via social networks makes it even
harder to wow the public long enough to actually gain from it in the way I think you're hoping
to.

Don't let all these video site "urban models" and Twitter girls get you hyped with the number
of followers they have and who they're seen partying with, cause here are a few true facts
they won't tell you:

1. Knowing and partying with thousand and millionaires doesn't make you one.

2. The majority still work day or night jobs to support their lifestyles. What, you think those
videos pay enough to cover the cost of living on top of retail? If not represented by a legit talent
agency [which 98.9% of them aren't] at most the girls bring home $100 a day [union average].
Not the thousands they claim. Hell, half are lucky to get that. The usual bunch just get credit
[acknowledgement for being there], the possibility of meeting the celebrity, hard dick and sore
gums [no sex in the "green room" my ass] and last but not least....

3. Always having to be "on" and ready or risk being replaced by a newer, fresher girl.

Now, I don't know what you think, but that doesn't get you far in life. UNLESS you're able to pull
off what I mentioned above [laughing].

And, true if the people and stories are big enough you may get mentioned on a couple gossip sites
and open yourself up to predictable groupie slander. But, unless you really and I mean really have
some other things going on that are news worthy [i.e. a new movie, book or clothing line etc.]
dropping soon that, this obvious publicity stunt could serve to benefit from. Then it's just a waste
of time, cause I'm sure based on the basic bitch material you may have to present, there won't be
any casting agents or directors banging on your door.

Also, I noticed the double XX in your name, eXactly what kind of actress are you? If you're in
the "adult entertainment" industry you better come with something BIG. Cause, porn stars and
bus-hoes sleeping with celebs is as common as washing with soap and water; and depending on
who you're sleeping with to gain momentary fame, it might be a good idea to stalk up on both
[laughing].

My advice, build your brand on what you do, not who you screw. That helps you stand alone
and have that security of being truly confident when you walk into a room. Make people know
who you are based on your business sense, and as a bonus if hooking up with those same
celebrities is something you still want to do for shits and giggles then go for it. But, now the
playing field's even and on your terms and not based on what you're trying to gain from
them [Get it?]

- Good luck!

Do you have a question for me or something you'd like to know? I'm here every
week answering your emails on industry how-to's and important Do's and Don'ts.
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo

Remembering Justo Faision

Fri, 18 Mar 2011 01:05:00 GMT

March 17th may be St Patrick’s Day to most but to others it’s a celebration of the birth

of a pioneer and humanitarian. Just O (the “O” representing Orpheus) Faison was a

inspirational leader much like the character Morpheus in the film “The Matrix” released

in 1999. It is easy to credit his accomplishments among the entertainment industry but

it is just as important to pay homage to his fortitude as a father, friend, son, and genuine

individual. I had the pleasure of meeting Justo via Mecca Radio thanks to DJ Mecca in

Harlem, New York. I do not recall the year at this time but it had to be around 1995 or 96.

I was just getting my feet wet in radio. I do remember Justo being cordial, friendly and

ego-less. Throughout the years, he did not hesitate to assist me in advancing my

radio/DJ career. For those who do not know Justo like I did and it is unfortunate that

you do not here is a brief history on Just.

Justo began DJing in 1987 at Cayuga College in Auburn, NY, and would DJ at numerous

clubs and colleges in the years to follow. He held a position as an intern with the legendary

Bobbito Garcia aka “Bobbito The Barber,” who co-hosted the break through Hip-hop radio

show “The Stretch Armstrong and Bobbito show.” In 1991, his dedication as an intern in the

college promotions department at Nervous Records would lead him to a position in mix show

promotions department, and eventually head of mix show promotions. In 1995 Justo (a former

DJ himself) earned a position as National Director of Marketing and Promotions at Atlantic

Records, gaining enough leverage to make a significant impact in the industry. He wasted

no time allocating the money from his counterparts to open the gates for those he felt were

Hip-hop’s underdogs—the DJs.

“The mixtape guys were working hard in their cribs, putting tapes together, putting them

on the streets, breaking artist, remixing their songs and they wasn’t getting the credit,”

“So I started the awards in ‘95. Craig Kallman [Atlantic Records CEO and Chairman]

and Manny Bella [former SVP of Urban Music, Atlantic Records] cut me a check to do

the first Mixtape Awards. Since then Clue got a deal, Flex got a deal, Tony Touch, Kay

Slay, Ron G., Green Lantern, and Envy— I mean everybody.”

-Justo Faison on the Mixtape awards--

While an executive at Atlantic, he formulated the first known “Street Team” and assisted

with the sales of over $22 million. He oversaw artists’ projects that included: Junior Mafia,

Little Kim, Timbaland, Brandy, Aaliyah, Mark Morrison, Quad city DJ's and Fat Joe as well

as The High School High, Space Jam and Dr. Dolittle soundtracks.

Before being hired as the VP of Urban Music for Sony/Epic Records in 1999, earlier that

year at GEE Street Records, Justo worked with RZA from Wu-Tang on his Bobby Digital

album. Only working on the project for six weeks, Justo set up promo tours and a marketing

plan that assisting in the sale of 700, 000 records. In 2000, Justo continued his entrepreneurial

dreams and started Just Entertainment. Under Just Entertainment he created the Jus Muzik

Group, a Music/Mobile Marketing and Advertising Company that consulted major labels on

their projects. He also started a Promotions and Duplication company, working with clients

such as BET, Bad Boy Records, Sony Music Group, T-Mobile, and Loud Records.

Justo’s hefty credentials deserve to be honored in the same light in which you do a Russell

Simmons, Sean Combs, etc. He is synonymous with that infamous tool of promotion, the mixtape.

Justo truly represented the true essence of Hip Hop. Unlike many others in the industry who

amassed enormous success, he never forgot his roots. His concern was never jumping on board

with an already big name (and he worked with plenty of them). Justo thrived on uplifting the little guy.

Here are some words from the DJ community he was a champion for:

"Justo was a motivator who put visions into reality," (DJ Kool Kid)

"Justo repped the DJs like no one else, he was the one fighting for DJs when the labels said we

we’re just like bootleggers." (Green Lantern)

“Even 50 Cent thought he wasn't official until he won the Justo award, it added more fuel to the

fire that 50 had in the streets." (DJ Whoo Kid)

"Justo handing me my plaque for the Mixtape Awards was one of the best moments of my life,

I couldn't make it to the Mixtape Awards one year because I was in Houston doing a tape with

Steve Francis. Instead of mailing my plaque to me or leaving it somewhere, he drove it to me

and gave it to me in my hand. He didn't have to do that. I am grateful forever” (DJ Sickamore)

Justo passed away in a tragic car accident just outside of Richmond, VA on May 14, 2005.

He will be greatly missed eternally.

Addtl citations: Tito Ruiz, Chris Harris, Shaheem Reid, Rahman Dukes

Ask Arie - Low Budget to No Budget

Thu, 10 Mar 2011 13:10:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email questions on
industry how-to's and important Do's and Don'ts.

This week's question:

What's good Arie, I'm an up-and-coming MC who really wants to gain as much
exposure as possible however, I don't have a budget to hire professional PR/Marketing
help yet. What do you suggest?- Sed

The reality is, a lot of independent artists can't afford to hire the professional help needed to
gain the additional exposure they desire. But, don't fret cause this answer is short and sweet!

Don't worry about trying to hire a publicist/marketing rep until you reach the level of people
outside of your immediate fan-base i.e. [street, neighborhood, church, family... You see where
I'm going with this?] who actually care about what you have going on. Don't take it personal,
but the reality is, publication editors and radio program directors won't care to cover you if
there isn't a solid fan base that will check out their media on you. It's all about the numbers.

Serious! Even those artists and bands featured in "Indie Spotlights" that seem like they fell
out the sky, have a solid fan base in the double digit thousands.

So, until you know you're at this level- save your money, doe, and pesos and put in some
elbow work. You are your best representation, role up your sleeves and network, network,
network. It's not a science, and you can accomplish a lot on your own.

So moving on....

Based on your personal needs, wants and goals create a PR check list and work your way
down it weekly; contacting various outlets that fit your genre of music in hope of gaining
interviews, reviews, etcetera. You will save tons of money that you could spend on studio
time, printing/duplicates, some marketing and gas for your car to get to worthwhile gigs,
that may help gain additional coverage.

Just remember what I always say- Keep your pitches short, direct and to the point. You have a
15 second window to introduce, display and prove that you and your projects are worth the coverage.
Don't waste time with a million pointless links, pics and wordiness. Save that for when you make it and
people actually care about those additional details. And most important stay professional, no spam and
"Check my new shit" in the subject. Even the smallest "hole-in-the-wall" blogs expect professionalism.

If you create a schedule and stick to your weekly check list you should see results. Good luck!

Do you have a question for me or something you'd like to know? I'm here every week
answering your emails on industry how-to's and important Do's and Don'ts.
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo

Ask Arie - Radio Play

Thu, 03 Mar 2011 00:10:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email questions on
industry how-to's and important Do's and Don'ts.

This week's question:

Arie, In today's market, how important is it for an indie artist to get a record played on
Radio as opposed to a video on the most popular blogs? My artist is incredible and I want
to start building his career nationally but I'm hoping with a record on the radio here in Atlanta,
I can get some interest from the label's who can put the money behind us to push the a record
nationally. Of course this question is more related to limited resources and what's a better way
to spend the money. So many artists have seem to sprung alive from the internet. Is that lane
as easy as it seems?- Dave

Honestly, don't waste your funds on radio. It won't do any good, at least not at this point in your artist's
career. Radio is like the golden arches of music. Try and follow me... [When you see McDonalds golden
arches, you already know what to expect without even tasting their fries or burgers that day] right?

Radio is the same way. Artists only do well on radio, because people have already had them shoved
down their throats by the major labels and their BIG marketing budgets. You'd be surprised how we
"the general public" are hypnotised to know an artists voice before receiving confirmation from a promo
picture that, they are the one's who are actually singing that new "HOT" single.

My advice.... Use what budget you have on, online marketing and creating enough worthwhile material
to gain attention for your artist via online sites, blogs, e-zines etc. Besides buying banners and video
placement (on those sites who over charge, but claim to support indies) We'll leave them nameless-
For the most part everything else should be free, [just make sure the artist's music and style fits the
online audience you're trying to appeal to]. By doing so, with what you have, you may create your own
"McDonalds Effect".

If done the correct way with proper preparation, you may attract the attention of labels and distribution
companies. It's no longer the 90's, labels want talent that come with a following, this saves them money
and overpriced man hours. [I call this just add water talent].

And let's be real even if you paid to get music played on a major radio station, the money
wouldn't be long enough to get your single in the top 15 rotation during popular commuting hours.
[Chris Brown, Lil' Wayne/ YM already have that on lock]. It would get placed in some random DJs hood
hour mix or something, during off hours. [Being just as effective as paying MTV Jams to play your video,
when no one knows who you are to care]. You would just have the pleasure of saying your music was
played on that station or network. Don't cheat your hard work and artist's talent.

Go hard with the ground work and I'm sure the "big shots" will take notice and find you. So start laying
the brinks on that trail and keep me posted.

*Do you have a question for me or something you’d like to know? I’m here every week answering your
questions. Send me an email: contactsaidarie@gmail.com and follow me on twitter at:
www.twitter.com/leirapr_ceo

Ask Arie - The Ghetto Approach

Tue, 01 Mar 2011 09:30:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email questions on
industry how-to's and important Do's and Don'ts.

This week's question:

I’ve received responses from emails I send out saying that my approach is ghetto. Man,
I’m just trying to get my music heard, what do you suggest? - Jo Dee

[laughing] Ghetto may be a little harsh. However, it is very important to approach people [especially
if you don’t know them] in a professional manner.

Let’s slip on our common-sense fitted caps shall we….

In my opinion, the best way to approach people [media etc.] is to step into their shoes. Imagine being
an editor or program director who receives 100’s of emails a day, from talented people such as yourself
looking to have their music posted or played. Now, imagine every other email is “Yo check my new sh*t
out” or my personal favorite “You might wanna f*ck with me, I’m that n*gga”...

PAUSE followed by a [blank stare]

Oh and we definitely can’t forget the random single link email. You know what I’m talking about. An email
with just a link and no additional information. Really??? Let’s be real your email and "hot sh*t" is going
straight into the trash and you may now possibly be marked as SPAM.

My advice… Keep it simple stupid! Sorry, I mean short and to the point. Here’s a few pointers to help you
look like you know what you’re doing and be taken serious.

1. Dear Editor or Program Director [If you don’t know the name of the person being contacted]

2. Introduce yourself and the reason for the email.

3. If you’re promoting a project tell a little bit about it. [Keep it SHORT]

4. Enclose a “share” link (in the email body) avoid sending music as an attachment, unless requested. This
keeps things all in one neat presentation.

Plus most outlets prefer this format.

5. Leave your contact information.

6. Thank the receiver for taking the time to read your email.

7. Sign “Sincerely, _____________" <------ place your name here

8. SPELL CHECK

9. Press send

There are never any guarantees in public relations, but one thing I know for sure. Following these steps
will get your foot in the "door", email acknowledged and possibly the coverage you’re seeking. -- Let me
know how you make out!

Do you have a question for me or something you'd like to know? I'm here every week answering your
emails on industry how-to's and important Do's and Don'ts. Send me an email: contactsaidarie@gmail.com
and follow me on twitter at: www.twitter.com/leirapr_ceo

Ask Arie - Networking with DJ's

Wed, 09 Feb 2011 23:40:00 GMT

Hip Hop publicist Arie Goode is here every week answering your email questions on
industry how-to's and important Do's and Don'ts.

This week's question:

Yo Arie, I’ve been pushing my music to local DJs in my city. It’s been somewhat helpful
but now I feel like I’m beginning to spin my wheels. Would you suggest I start contacting
DJs nationally? - Mike

Ummm yeah Mike you think?! [giggles] As an indie artist you NEVER miss an opportunity to
network with people as influential as DJs, NO MATTER where they are. You should’ve been
Z-sharing, send spacing (or what ever those file sharing services are called) distant DJs from
day one. It never hurts searching for new outlets while building your local fan base and network.

Just remember it's very important to avoid spamming; especially if you’re fortunate to link with
DJs that actually have the clout to help introduce you to the masses via their mix-tapes, blogs,
radio mixes and so on.

So get networking, start compiling a detailed list of DJs [I recommend excel or other spreadsheet
format for easy organization] and it's important to make sure the DJs you're contacting are spinning,
scratching and Serato-ing, in whatever genre of music you spit, rap, sing or mine. It would be totally
pointless to submit a hip hop track to a rock DJ that specializes in techno… [laughing] Yeah, doing
that would make just as much sense as that last sentence. - Best of luck!

Do you have a question for me or something you'd like to know? I'm here every week answering
your emails on industry how-to's and important Do's and Don'ts. Send me an email:
contactsaidarie@gmail.co and follow me on twitter at: www.twitter.com/leirapr_ceo

Ask Arie - The Art of Blogging

Tue, 08 Feb 2011 02:00:00 GMT

"Hey everyone! This is your favorite hip hop PR, publicist Arie Goode and I'm here every week
answering your email questions on industry how-to's and important Do's and Don'ts.

Have something you want to know? Send me an email: contactsaidarie@gmail.com and follow me
on twitter at: www.twitter.com/leirapr_ceo"

In closing please let me know if you have any further inquiries.

Here's this week's question

Arie, is it really effective/ important for indie artists to blog? - Jeff

Hell yes! Blogging is very important and is the easiest way to keep your fans & potential followers
up to date. Truth be told the public has a short online attention span, clicking from point A to point B
and so on. Every link clicked leads to a million different sites, leaving artists lost in the mix. By creating
a space that integrates all of your social media (Twitter, Myspace, Facebook, Four Square etc.), videos,
photos and latest media coverage you are keeping the attention on you where it belongs. The power of
"The blog".

Tips for effective blogging:

1. Stay consistent! Your blog should be updated as much as possible; a bare minimum of once a
week. If an artist or band is truly working on reaching mainstream acclaim there should always be
something to update.

2. Be entertaining as well as informative. You can be very talented, but if your blog is drab or boring
people will loose interest and keep it moving; totally defeating the purpose of having the blog in the
first place.

3. No one expects you to be a walking dictionary. However, I can’t express the IMPORTANCE of proof
reading and spell checking your work. Don’t assume everyone knows what you “mean” or knows your
tone/ demeanor. These two steps are very important, especially if you want to be taken seriously.
The appearance of any level of ignorance can and will hinder that.

4. If done the right way your blog can bring your independent ass some much needed revenue
(dinero,doe, money, cold hard cash). For real, if your blog builds up enough traffic with people
interested in what you having going on, that can open lanes for you to charge local and even
national companies to advertise on your blog - just a thought.

The reality is, no one’s going to give your talent the full coverage it deserves like YOU. So get up,
get proactive and get blogging! Plus it’s free, how's it get better then that?! Check out these sites
for great FREE blog templates: Blogger, Tumblr and WordPress.

Good luck!