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The ESRI company breaks down stats based on your zip code


Like it or not, where you decide to live often says a lot about you. You're not totally defined
by your zip code, but a website spotted by Reddit seeks to show people what zip codes say
about the average demographic, culture, and lifestyle in one's area. Here's how it works:
The "Zip Lookup" tool is powered by Esri, a geographic-information firm based in California.
Just head to the website, type in your zip code, and you'll be greeted with a breakdown of
your zip code's demographic characteristics based on Esri's "Tapestry" technology, which
consists of 67 unique market segment classifications. The percentage breakdown shows
you the mixture of different classifications.

By clicking on the different demographics, you can see a summary of the type of person
Esri's geographic data says you are. To look up your zip code, head to Esri's website here: 
http://www.esri.com/landing-pages/tapestry/

10/30/2014

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